45个你没见过的麦当劳玩具

2016-06-04 11:19

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标签：麦当劳玩具

1979年，麦当劳针对儿童首次推出“开心乐园餐”，随餐附送一款玩具。对孩子们来说，汉堡和薯条开始不如盒子里边的玩具来得令人兴奋。回顾麦当劳玩具史，早期的每一款玩具都是特别定制，从陀螺、乐高积木、黑胶唱片到故事书、乘法表、显微镜……花样百出。而在后期，玩具厂商、影视主题、经典卡通逐渐成为麦当劳的营销套路，玩具反而少了些想象力和惊喜。以下是40款你没见过的麦当劳玩具。

45个你没见过的麦当劳玩具

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中国式主题乐园：山寨、圈地和烂尾

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                "prevue": "1979年，麦当劳针对儿童首次推出“开心乐园餐”，随餐附送一款玩具。对孩子们来说，汉堡和薯条开始不如盒子里边的玩具来得令人兴奋。回顾麦当劳玩具史，早期的每一款玩具都是特别定制，从陀螺、乐高积木、黑胶唱片到故事书、乘法表、显微镜……花样百出。而在后期，玩具厂商、影视主题、经典卡通逐渐成为麦当劳的营销套路，玩具反而少了些想象力和惊喜。以下是40款你没见过的麦当劳玩具。",
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                   "note": "1979年，麦当劳针对儿童首次推出“开心乐园餐”，随餐附送一款玩具。对孩子们来说，汉堡和薯条开始不如盒子里边的玩具来得令人兴奋。回顾麦当劳玩具史，早期的每一款玩具都是特别定制，从陀螺、乐高积木、黑胶唱片到故事书、乘法表、显微镜……花样百出。而在后期，玩具厂商、影视主题、经典卡通逐渐成为麦当劳的营销套路，玩具反而少了些想象力和惊喜。以下是40款你没见过的麦当劳玩具。",
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                   "note": "1、麦当劳叔叔迷你降落伞（1969）。在还没开始推出开心乐园餐之前，麦当劳就开始赠送玩具。一款玩具的推出颇费心思。在玩具发行的15个月之前，设计公司就要开展为期六周的头脑风暴，由创意、会议、计划小组和安全小组的人员组成的团队聚在一起进行讨论。",
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                ,
                {
                   "id": "BOGFDF236QQD0001",
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                   "note": "2、麦当劳店微缩模型（1969）。这是麦当劳推出的第一款关于麦当劳的玩具——一间甚至配置了垃圾桶的麦当劳模型店，可以清楚地看到麦当劳的内部陈设。",
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                {
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                   "note": "3、麦当劳叔叔抱枕（1970）。只是一个枕头，但非常受欢迎，可能麦当劳叔叔是所有小孩的梦中情人。",
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                {
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                   "note": "4、麦当劳叔叔的圣诞夜黑胶唱片（1972）。其实跟麦当劳叔叔没什么关系， 只是一张播放经典歌谣的黑胶唱片。",
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                ,
                {
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                   "note": "5、麦当劳叔叔面具（1974）。这个小丑面具并没有多少乐趣，但在当时的小孩看来，这是吓唬人的好道具。",
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                {
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                   "note": "6、麦当劳小丑的免费情人节卡片（1974）。如果你在当时有这么一套麦当劳小丑情人卡，送给班上的小女生，逼格指数爆表。",
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                {
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                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDCSH6QQD0001.jpg",
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                   "note": "7、显微镜（1976）。一个实用的模拟科学的小工具。令人惊讶的是，回顾麦当劳的玩具史，很少有偏实用和益智的玩具，这个算其中之一。",
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                {
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                   "note": "8、乘法表（1976）。对孩子来说，这不一定是有趣的玩具，但我们现在看来，它挺有趣。",
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                   "note": "9、手腕钱包（1977）。如果不知道什么是手腕钱包，可以想象一下电影里那些为制敌偷偷将毒药放入对方饮料中的场景。带着这款手表，可以悄悄地把胡椒粉和盐倒入老爸老妈的牛奶里。",
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                }
            
                ,
                {
                   "id": "BOGFDFQ66QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDFQ66QQD0001.jpg",
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                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDFQ66QQD0001.jpg",
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                   "title": "",
                   "note": "10、魔术眼镜（1978）。这款可以看清人们在背后做了什么事情的眼镜教会你看清长大之后残酷的现实。",
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                }
            
                ,
                {
                   "id": "BOL6O6B16QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL6O6B16QQD0001.jpg",
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                   "note": "11、星际迷航（1979）。官方推出的第一个开心乐园套餐玩具，开始结合热门的影视卡通形象推出系列，这也逐渐成为麦当劳玩具营销的招数。和迪士尼、梦工厂、福克斯、环球、索尼和华纳兄弟等娱乐电影公司联合推出的系列常常出现在麦当劳最佳玩具的列表里。",
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                {
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                   "note": "12、麦当劳纸板飞机（1980）。有哪个年轻人不爱飞机？",
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                ,
                {
                   "id": "BOGFDEEM6QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDEEM6QQD0001.jpg",
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                   "note": "13、橡胶摩托艇（1981）。对小孩来说，唯一能让洗澡变得有趣的就是玩具！",
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                ,
                {
                   "id": "BOGFD0AA6QQD0001",
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                   "note": "14、故事绘本（1982）。这款受人尊敬的麦当劳“玩具”是一系列绘本，主要是一些短篇经典故事，插图精美，而这只要支付一个汉堡的钱就能获得。",
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                ,
                {
                   "id": "BOGFD12L6QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD12L6QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD12L6QQD0001.jpg",
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                   "note": "15、橡皮泥（1983）。这一款80年代的玩具让很多小孩开始在麦当劳玩泥巴。",
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                ,
                {
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                   "note": "16、万圣节南瓜和食尸鬼（1985）。",
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                ,
                {
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                   "note": "17、乐高积木（1985）。麦当劳也和美泰、乐高、孩之宝这些玩具巨头合作。使用这些乐高积木可以建造一辆直升飞机、轮船或者赛车。",
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                ,
                {
                   "id": "BOGFD84E6QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD84E6QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD84E6QQD0001.jpg",
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                   "note": "18、变形金刚（1985）。每个小男孩都想要的变形金刚，更开心的是，麦当劳在这一次把儿童乐园餐的玩具尺寸变大。",
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                ,
                {
                   "id": "BOGFDCB66QQD0001",
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                   "note": "19、彩虹小马（1985）。麦当劳推出了彩虹小马系列玩具，引来无差异性别玩具倡导者的批评。彩虹小马是美国玩具公司为了抢攻芭比娃娃玩具市场，专门为小女孩设计的可以梳毛、编发和在身上涂鸦的玩具。",
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                ,
                {
                   "id": "BOL8GGMH6QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL8GGMH6QQD0001.jpg",
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                   "note": "20、上发条的车队（1985）。",
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                ,
                {
                   "id": "BOGFD36G6QQD0001",
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                   "note": "21、宇宙飞船积木（1986）。",
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                   "id": "BOGFD4256QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD4256QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD4256QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD4256QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD4256QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "22、蜡笔（1987）。着色书和蜡笔在儿童世界里永远畅销。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFDNH16QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDNH16QQD0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDNH16QQD0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDNH16QQD0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDNH16QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "23、午餐盒（1987）。在那个年代，带麦当劳的塑料午餐盒去学校通常意味着自己是个穷逼，但如果是用它们来装铅笔，那么就会被认为牛逼。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFD7396QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD7396QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD7396QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD7396QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD7396QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "24、海洋动物绒毛玩具（1988）。这些长毛家伙在当年很流行。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFD1H66QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD1H66QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD1H66QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD1H66QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD1H66QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "25、穿万圣服的麦乐鸡块（1988）。麦当劳创立了麦乐鸡块产品线，这个麦乐鸡块家族就诞生了。小孩并没有因为吃掉这些可爱的麦乐鸡块而不安。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFDHHK6QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDHHK6QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDHHK6QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDHHK6QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDHHK6QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "26、恐龙故事书磁带（1989）。麦当劳一开始就照顾小孩里的“文艺青年”市场。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFDK476QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDK476QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDK476QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDK476QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDK476QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "27、可变形的汉堡（1989）。起初看起来是无聊的玩具，但很快发现，这些巨无霸、甜筒、芝士汉堡、薯条可以变身蠢萌蠢萌的机器人！这大概是最有趣的麦当劳玩具了。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFDQIN6QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDQIN6QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDQIN6QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDQIN6QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFDQIN6QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "28、露营装备（1990）。包括可折叠的杯子、水壶以及装止血贴的工具箱。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFDPI06QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDPI06QQD0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDPI06QQD0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDPI06QQD0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDPI06QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "29、芭比娃娃（1990）。麦当劳和生产芭比娃娃的公司联合，在1990年推出小型芭比玩具。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFDJ6P6QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDJ6P6QQD0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDJ6P6QQD0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDJ6P6QQD0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDJ6P6QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "30、各类球（1990）。运动要从娃娃抓起。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFD5S86QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD5S86QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD5S86QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD5S86QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD5S86QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "31、超级马里奥（1990）。90年代任天堂风靡全球，芝士汉堡和超级马里奥的蘑菇合体，成为双赢组合。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFD2966QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD2966QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD2966QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD2966QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-01/BOGFD2966QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "32、捉鬼敢死队（1992）。邮票大小的计算器、摄像机形状的望远镜、指南针手表、无线电话，这些校园捉鬼的工具不能再酷了。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFCVEU6QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFCVEU6QQD0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFCVEU6QQD0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFCVEU6QQD0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFCVEU6QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "33、自动点唱机（1992）。鼓掌手枪、麦克风……有了这些，小孩可以随时宣布和自己的毛绒玩具结婚。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFDIIK6QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDIIK6QQD0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDIIK6QQD0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDIIK6QQD0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFDIIK6QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "34、小汽车（1992）。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOL8EGDV6QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-03/BOL8EGDV6QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-03/BOL8EGDV6QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-03/BOL8EGDV6QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-03/BOL8EGDV6QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "35、迈克尔·乔丹迷你健身器材（1992）。想象不到，有一款飞盘叫迈克尔·乔丹。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFD94P6QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFD94P6QQD0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFD94P6QQD0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFD94P6QQD0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFD94P6QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "36、豆豆娃（1997）。比尼娃娃不像传统的填充玩具，身体里填着豆子般的保丽龙颗粒。难以想象这些长得软绵绵的玩偶在美国是最受欢迎的麦当劳玩具，在一周内，它们的销量就超过1亿。之后，在1998、1999、2000、2004、2009 和 2014 年，麦当劳又重新推出豆豆娃。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOL8066E6QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL8066E6QQD0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL8066E6QQD0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL8066E6QQD0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL8066E6QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "37、玩具总动员系列(1999)。经典卡通也是麦当劳玩具另一个重要的主题。Hello Kitty、樱桃小丸子、哆啦 A 梦……这些经典卡通重复推出，又影响到怀旧的成年人。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOGFD56K6QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFD56K6QQD0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFD56K6QQD0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFD56K6QQD0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-01/BOGFD56K6QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "38、战斗陀螺（2007）。麦当劳多是比较简易的玩具。它们大多体型小，是可玩性不高的公仔，或者是具有较弱互动性的小车等。但麦当劳也开始尝试更多的变化。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOL4HDI06QQD0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL4HDI06QQD0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL4HDI06QQD0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL4HDI06QQD0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2016-06-03/BOL4HDI06QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "39、电子游戏机（2009）。玩具进入电子化，令人嫉妒，在当时，只要支付一个汉堡套餐的钱就可以获得一款电子游戏机。早在1998 年，麦当劳就曾推出当时风靡一时的电子宠物玩具。而到了2003 年，它联合游戏公司世嘉，推出了包括索尼克系列在内的 12 款游戏机。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "BOL42LS56QQD0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2016-06-03/BOL42LS56QQD0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2016-06-03/BOL42LS56QQD0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2016-06-03/BOL42LS56QQD0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2016-06-03/BOL42LS56QQD0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "40、VR眼镜（2016）。在一个大谈特谈VR的年代，瑞典的麦当劳店也紧跟潮流，将开心乐园餐盒变成了虚拟现实眼镜。所有人都可以动手制作一个“Happy Goggles”。这一个惊喜也让我们重新相信，仍可以像儿时一样期待明天麦当劳餐盒里的新玩具。",
                   "newsurl": "#"
                }
            
            ]
        }