《看客》第312期："疲软"的饭店

2015-11-16 00:07

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标签：三公消费饭店倒闭

据中国烹饪协会近日发布的报告显示，2013年全国餐饮收入25392亿元，同比增长9%，增速创21年来的最低值，其中高端餐饮严重受挫。二三线城市市场平均降幅超过30%，而北、上、广等一线城市，高端餐饮业绩也普遍下滑超过两成。全国餐饮企业月倒闭率高达15%，整个餐饮行业陷入2000年以来、除2003年非典时期之外的最低谷。摄影/吴芳编辑/翁倩

《看客》第312期："疲软"的饭店

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《看客》第313期：房价下降时

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                "prevue": "据中国烹饪协会近日发布的报告显示，2013年全国餐饮收入25392亿元，同比增长9%，增速创21年来的最低值，其中高端餐饮严重受挫。二三线城市市场平均降幅超过30%，而北、上、广等一线城市，高端餐饮业绩也普遍下滑超过两成。全国餐饮企业月倒闭率高达15%，整个餐饮行业陷入2000年以来、除2003年非典时期之外的最低谷。摄影/吴芳 编辑/翁倩",
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                   "note": "合肥皖河支路上一酒店的厨师，饭点儿在无聊地玩手机。",
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                   "note": "合肥绿茶中餐馆后堂，厨师在忙碌，这个中餐馆聚集着50名厨师。在高档酒店不景气的情况下，一些厨师转战大众餐饮。",
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                   "note": "合肥阜南路金满楼酒店里，两个工人在拆除酒店最大的包间，这个包间最多可以坐20多个客人。据调查，10年来上涨近4-5倍的房租正在成为餐饮业最大的负担，有些企业门店的续租租金上涨达100%甚至更高。一般餐饮企业房金有些占到营收的40%到50%，经营非常困难。",
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                   "note": "合肥桐城路美利酒都2月19日突然关门，该酒店有50个包间，员工100多人，一年的房租就达120万，据酒店的师傅称，酒店因为经营出现问题关门。",
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                   "note": "合肥临泉路上一饭店打出招租的广告。",
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                   "note": "全国餐饮业陷入低谷，受影响最大的是中等规模企业，品牌店不再一枝独秀，众多高端餐饮企业也不得不放下身段走起了亲民路线。图为合肥潜山路附近一会所工作人员在休息，该会所开业不到一年就关门，易主后装潢重新开业。",
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                   "note": "为应对市场的变化，餐饮企业纷纷推大众餐以及各种优惠折扣和促销手段来“御寒”。例如，开创中低档新菜，调整菜品结构，修改菜谱、下调价格，并停售高档鱼翅燕窝、单价200元以上菜品，人均消费下降30%等。",
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                   "note": "为了留住食客，合肥一酒店折千纸鹤吸引客人。",
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                   "note": "与周边商企联合，形成购物、餐饮、休闲一条龙式服务。图为合肥之心城外婆家满座。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9M27V8B83R710001",
                   "img": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V8B83R710001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V8B83R710001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V8B83R710001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V8B83R710001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "餐饮业的下滑态势在2008年已现端倪，从统计数据可以看出，2008年后餐饮业增速一路下滑，2011年下降至16.9%。2012年上半年依然延续下降态势，7月下滑至12.7%的谷底，一些餐饮企业尤其是高端餐饮企业加快转型，在调整高端品牌产品结构的同时，通过并购、合资等方式进入快餐、火锅等领域。图为合肥望江路阿一鲍鱼酒店更名为老妈菜馆。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9M27VCMB3R710001",
                   "img": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27VCMB3R710001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27VCMB3R710001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27VCMB3R710001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27VCMB3R710001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "从分类来看，普通大众消费仍有一定增长，低端的大排档饭馆由于成本较低而经营也比较稳定。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9M27VC3E3R710001",
                   "img": "http://img3.cache.netease.com/photo/0001/2014-02-27/9M27VC3E3R710001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2014-02-27/9M27VC3E3R710001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2014-02-27/9M27VC3E3R710001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2014-02-27/9M27VC3E3R710001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "未来餐饮业会出现更加明显的分层次消费。各种菜肴大杂烩，公务、商务、家庭消费通吃的餐馆将被特色鲜明的品牌餐馆代替。图为一名工作人员在调试饭店菜单管理系统。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9M27V5JN3R710001",
                   "img": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V5JN3R710001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V5JN3R710001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V5JN3R710001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V5JN3R710001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "中档连锁企业有着稳定的客源和先进的营销理念，在餐饮“寒潮”中盈利还算不错。图为合肥绿茶中餐厅。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9M27V23A3R710001",
                   "img": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V23A3R710001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V23A3R710001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V23A3R710001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M27V23A3R710001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在严控“三公”消费的背景下，消费寒潮席卷餐饮业上市公司，不少高端餐饮企业业绩纷纷出现历史性下滑，湘鄂情成为高端餐饮温度骤降的典型代表。2013年上半年预计亏损1.6亿元到2.4亿元。公司宣布关闭旗下8家门店，占其直营门店总数的近三分之一。图为2013年7月18日，北京湘鄂情·月坛店，位于六层的星级豪华包间改装成了公司办公场所。公务消费、商务消费的退潮，暴露出来的是高端餐饮业发展的弊端和行业顽疾，转型升级将是唯一出路。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9M2886RN3R710001",
                   "img": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M2886RN3R710001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M2886RN3R710001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M2886RN3R710001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2014-02-27/9M2886RN3R710001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "更多网易《看客》，敬请点击查看>>>",
                   "newsurl": "http://news.163.com/insight"
                }
            
            ]
        }

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